FIBA Asia
Champions Cup
Project: Competition Rebrand
The Asia Champions Cup is the pinnacle of basketball played across the Asian continent. The brief required the new identity to reflect both the cultural heritage of the region alongside the sporting prowess of the competing players.
The brief required a full event identity system with logo template and secondary look and feel, aswell as a proposal for a new trophy inspired by the new identity.
Disciplines
Concepting
Event Branding
Trophy Design
Design
Year
2019
Agency
Works
Elite level Asian Basketball
This new brand identity positions the competition with a premium look and feel which hints at the heritage of the
Asian region with bold geometric markings.
Icon Logic
Rationale explaining the thoughts behind the construction of the icon.
Colour Formats
Host Specific
The competition icon is designed to be flexible enough to inherit colour palletes from the host country for annual tournaments.
Application
The icon is bold and impactful to help it deliver across various applications from digital social posts to screenprinted merchandise.
Event Dressing
The identity is designed to function as a flexible look and feel around the designated stadiums.
Finals
A unique wordmark was developed for use across the final matches.
Trophy
The trophy uses the grid created by the structure of the icon to create a modern form with the identity icon at the centre of the intersecting panels.
