Velocity
Power
Project: Brand development
At the forefront of new technology, Velocity Power offers an alternative to wind turbines. Using more sustainable processes and delivering a higher yield of energy per unit, these towers will be part of the conversation for future energy production.
Disciplines
Concepting
Editorial
Design
Branding
Year
2025
Agency
Propaganda
Brand Mark
The Velocity Power towers generate energy by utilising wind movement from all 4 directions, this is represented by the Vortex brand mark. This icon also represents the self contained approach to delivering energy with each element feeding into one another.
Sustainable
Technology
The brand was created to be a mixture of bright modern elements combined with a professional foundation using a slightly more
Individuality
A set of stationary was developed using a fluro green ink specifically created for the brand to tie it in with the digital first assets.
Each directors business card is given its own unique crop of the graphic asset, this is a nod to the unique nature of the towers which can be tailored and modified to their location and requirements.
Key visuals
A set of key visuals were developed which depict the various benefits of the VPT product. The client request was to show a mixture of commerical business locations, and natural landscapes.
Brochure
A 48pp brochure was created to help generate investment.
OOH
Demonstrating how the brand can be used for specific OOH opportunites such as trade events and selected regional locations.
A set of stationary was developed using a fluro green specifically created for the brand to tie it in with the digital first assets.
The website used the dramatic key visuals to show the VPT’s in situ and discuss the benefits of the product.