Bearing Point
Project: Sustainability Video
A last minute change of direction from the client meant this project became an urgent priority with very little time to execute. A rebrief and regroup meant we had 5 working days to conceptualise, receive approval and deliver to client a 3 minute video.
The brief required an engaging video to summarise various initiatives and projects the client had conducted during the last year. Some of these topics could be quite corporate and so it was important to bring a sense of excitment and pride to the narrative.
Disciplines
Concepting
Story Board
Art Direction
Design
Editorial
Year
2022
Agency
Fox
Brand Evolution
Concept 1 - Form the whole
Concept 2 - Our sustainable world
Concept 3 - Our story of sustainability
The concept based around a scrapbook art direction where a playful cutout approach could be used to document the different topics and bring a textural sense of sustainability.
Beginning with a style treatment moodboard and a very basic storyboard to communicate the intention to the client the idea was conceptulised and presented.
THE IDEA WAS QUICKLY APPROVED BY THE CLIENT AND WE MOVED INTO PRODUCTION ·
THE IDEA WAS QUICKLY APPROVED BY THE CLIENT AND WE MOVED INTO PRODUCTION ·
Animation Frames
A last minute request from the client we moved into production, was to incorporate a consistant narrator throughout the video in the form of a bee.
We suggested that this character could morph in and out of the talking head footage and move through the various scenes of the video.
Final Video
Working closely with the motion team we divided the content into sections, as I completed a frame I would package the assets and provide to them for animating and move onto the next section to visualise