FIFA Women’s Word Cup France 2019
Project: Event Identity
My creative was the successful submission for the pitch. After this I became the creative lead on this lengthy project, working alongside the creative director and at times with other designers and teams to realise the various deliverables of a very large project.
Disciplines
Concepting
Illustration
Design
Artworking
Guidelines
Licensing
Font design
Client handling
Year
2015 - 2019
Agency
Works
The brief required the logo to conform to FIFA’s pre-existing branding system which used the silhouette of the trophy as the foundation for the mark.
Secondary brand system
Compositions of graphical elements created as part of the secondary brand system.
Look books
Licensing
& POS
A range of designs were derived from the main key visuals, these would would be used to promote host cities, participating teams and mascots
Emblem Reveal
Working with the motion department we developed an emblem reveal video for FIFA to announce the tournament identity with. We used themes of discovery and French elegance from the initial logo development concept as a foundation for this video.
Hospitality
The identity was required to be flexible to ensure it could work across the various ways the brand would be used, for example hospitality and VIP.
