Forbidden

Project: Brand Refresh

As growing businesses become more operationally complex, visibility often weakens across sales, marketing and customer operations. Forbidden helps to connect systems, structure processes and reliably report as a HubSpot specialist.

The brief was to elevate the existing brand to

Disciplines

Branding
Identity
Social
Design

Year

2025

Agency

NA

MAKING SENSE OF CHAOS.

Evolution not revolution

The existing logo wordmark was already well established within the sector so this would not changed during the refresh.

To complement the logo a new supporting typeface was introduced and the colour pallete was extended to provide better flexibility and consistancy across all deliveries.

Key visuals

A set of key visuals were developed to capture the essence of organisation and order being acheived from a sense of chaos. We acheived this by using various shapes coming together in an interlocking manner creating a tight unit.

These shapes could then be used in isolation to become brand assets used across brand delivery

Presentation document

A 30 page Powepoint template was setup to speak with prospective clients. A variety of pages were developed to cover everything from introductions, costings, timelines aswell as incorporating some interesting visuals to bring the presentation to life.