Clipper
Project: Brand Development
The brief centred around elevating Clippers brand to align with their new position as a company with a Billion dollar valuation.
This was conceptualised by the Creative Director who then strategised how to raise production values and evolve the existing identity. I was then tasked with completing various jobs within the larger project which are shown in this case study.
Disciplines
Guidelines
Retouching
Design
Installation
Year
2021
Agency
Propaganda
Key Visuals
A range of visuals we’re created which placed the 3D rendered pegasus within various scenes. These could be internal locations from the clipper warehouse or interacting with consumers.
Following on from the approval of the key visuals from the client I developed the CVI.
Trade Ad’s
A direct mailer was created to send out to stakeholders, this would link them to the new brand film which would be used to announce the identity evolution.
We were also tasked with looking at ways the new identity could be implemented through Clipper sites. Beginning with their premises in Sherburn.
